SBTRCT addresses 'ugly side of beauty' in first-ever campaign - Indoors Beauty

SBTRCT addresses ‘ugly side of beauty’ in first-ever campaign

SBTRCT addresses ‘ugly side of beauty’ in first-ever campaign

Zero waste skincare model SBTRCT has launched its first-ever campaign to focus on the wonder trade’s contribution to plastic air pollution.

Founded in 2020, SBTRCT was impressed by founder Ben Grace’s want to scrub up the wonder trade with a imaginative and prescient of “much less is extra”.

The model creates strong alternate options to skincare fundamentals, all of that are 100% plastic-free, palm oil-free and waterless to assist tackle the “three greatest environmental challenges going through the trade”.

Launched to coincide with Earth Day on 22 April 2023, the brand new campaign calls on shoppers to swap one of their private care merchandise to a strong or plastic-free various.

It additionally urges shoppers to signal an Earth Day petition for a worldwide plastics treaty, encouraging governments to do extra to scale back plastic.

Ben Grace, Founder of SBTRCT, mentioned: “Research estimates that 171 trillion items of plastic are floating in the world’s oceans – a determine that may quadruple by 2040 if we don’t change behaviours. The magnificence trade is a significant contributor to this and has been too sluggish to reply.

“Consumers are beginning to query their buying selections and the claims being bought to them and, with distinctive knowledgeable alternate options now out there, habits are altering and types who don’t reply will rightly be left behind.”

The campaign follows SBTRCT’s launch at Sephora UK final month. The model additionally just lately joined the wonder providing at Harrods, changing into the primary strong skincare model to be bought on the luxurious retailer.

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