Scalp care brand Flora to launch in UK at Harrods - Indoors Beauty

Scalp care brand Flora to launch in UK at Harrods

Scalp care brand Flora to launch in UK at Harrods

Prestige magnificence brand Flora Lab Paris has chosen Harrods as its first-ever UK retail accomplice, with plans to deliver its vary of hair and scalp care services and products to the posh division retailer beginning subsequent week.

Backed by over 18 years of lab analysis and greater than 45 years {of professional} hairdressing experience, Flora was created by Nikolina Kisic Mamic with a science-backed, skin-centric method to scalp care.

The brand’s merchandise are outlined by two complexes, known as FP5 Biome and FMP10, that are described as “breakthrough improvements for scalp microbiome steadiness and hair well being and power”.

Continuing its mission to make “scalp care the brand new hair care”, Flora is now launching its line-up of 37 merchandise in the UK for the primary time on 8 April 2024.

Under its new partnership with Harrods, the brand is bringing its detox masks, conditioners, hair mists, serums, oils and pure ingredient boosters, together with hyaluronic, ceramides, amino acids and collagen, to the British division retailer.

It may even provide clients a complimentary mini therapy, with the scalp evaluation, head therapeutic massage and air brush therapy personalised in accordance to their scalp/hair’s wants.

The launch comes because the ‘skinification of hair’ pattern continues to acquire momentum as customers look to deal with their scalp and hair with the identical care as facial pores and skin.

“The scalp is part of our pores and skin. Responsive to varied aggressions, it possesses an ultra-sensitive microbiome. A wholesome scalp is important for stunning and strong hair. It’s time to change our perspective on the world of haircare, to present clear discourse and rituals that really work,” stated Mamić.

“Why not deal with our hair like we deal with our face? Do we merely camouflage a pores and skin concern with make-up? No, and but that is precisely what has been occurring for generations with our hair. We color it, suffocate it with chemical compounds, and each day harm it with styling merchandise – a cycle perpetuated by the sweetness trade. Taking care of your hair is taking care of your self.”

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