Sephora partners with BBC Three's Glow Up for upcoming season - Indoors Beauty

Sephora partners with BBC Three's Glow Up for upcoming season

Sephora partners with BBC Three's Glow Up for upcoming season

Sephora UK has partnered with BBC Three’s Glow Up for an trade project within the second episode of its fifth season, which can air on 10 May 2023.

Hosted by Leomie Anderson, the aspiring make-up artists are set a problem which encapsulates Sephora’s on-going UK launch marketing campaign: Express All Of You. The marketing campaign, which celebrates the UK’s wealthy tapestry of cultures and identities, was first launched forward of Sephora’s on-line launch within the UK final yr.

Following the current opening of Sephora at Westfield London, the second iteration of the marketing campaign challenges the shop’s new magnificence advisors, workers and clients to “unleash their magnificence energy” for Express All of You, the sequel.

The problem sees this yr’s contestants model Sephora UK clients, who’ve been particularly chosen by the retailer for having a “sturdy connection to the model and their very own distinctive magnificence story”.

After every MUA has frolicked understanding their particular person and the way they determine, they’re set the problem of making one look to seize the client and the Sephora UK model.

Each look is then photographed, with the profitable contestant creating two extra appears to be like to be finalised and photographed at a later date. These portraits will sit as a part of the broader Express All of You tapestry and have throughout the social marketing campaign to amplify the current Sephora Westfield London opening.

Long-standing judges of the present Val Garland and Dominic Skinner will probably be joined by visitor judges Arieta Mujay, Sephora’s UK Brand Director, and Patrik Ta, movie star artist and founding father of make-up model Patrick Ta.

 

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A post shared by Glow Up (@glowupbbc)

Leah Caffrey, Series Producer at Glow Up, stated: “Every collection, we goal for our MUAs to expertise the most effective jobs within the trade. Working with Sephora on the Express All of You marketing campaign, actually examined their make-up abilities and data.

“They labored onerous to grasp what look the mannequin wished and the judges had been actually happy with the outcomes. The MUAs are all able to working throughout the make-up trade however usually wrestle to get their foot within the door, so this chance will get them one step nearer to their dream.”

Glow Up will return to BBC Three for its fifth collection on 2 May 2023, with ten new make-up artists trying to turn into Britain’s subsequent make-up star.

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