Sephora to open second UK store in London - Indoors Beauty

Sephora to open second UK store in London

Sephora to open second UK store in London

Sephora has chosen London’s Westfield Stratford City as the placement for its second store in the UK.

Expected to open in November 2023, the announcement follows the success of Sephora’s first store opening at Westfield London in March 2023.

Sephora initially left the UK market in 2005, having opened a handful of shops.

In 2021, as a prelude to its return, the retailer acquired Feelunique in a £132 million deal. The international magnificence retailer then took over Feelunique’s former web site and launched in the UK on-line in October 2022.

Following its e-commerce launch, Sephora opened at Westfield London. The 6,000+ sq ft area showcases “an distinctive assortment of merchandise and private companies” and “subsequent technology retail design options” for UK shoppers to uncover.

The opening outperformed expectations by 300%, in accordance to Sephora CEO Christopher de Lapuente. Its proprietor LVMH additionally reported an “distinctive efficiency” from Sephora boosting total gross sales throughout the first quarter of FY23.

Read TheIndustry.magnificence’s characteristic in depth on why Sephora selected Westfield London to launch its UK return.

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