Sol de Janeiro expands into suncare with Sofia Richie Grainge fronting campaign - Indoors Beauty

Sol de Janeiro expands into suncare with Sofia Richie Grainge fronting campaign

Sol de Janeiro expands into suncare with Sofia Richie Grainge fronting campaign

Sol de Janeiro is increasing into suncare and has tapped Sofia Richie Grainge to the entrance the campaign.

Best recognized for its signature Brazilian Bum Bum Cream, the massively in style model will launch a three-piece Rio Radiance SPF 50 assortment with a campaign referred to as “Sunscreen Worthy of Your Skin”.

The assortment consists of Rio Radiance SPF 50 Body Lotion, Rio Radiance SPF 50 Body Spray, and Rio Radiance SPF 50 Body Oil and launches in the UK on 19 April at Cult Beauty.

Launched in 2015 and now a part of L’Occitane Group, Sol De Janeiro’s bodycare, perfume and hair care have gone on to turn into world sensations and the transfer into suncare is a logical model enlargement.

The “Sunscreen Worthy of Your Skin” movie and pictures campaign, created to launch the road, stars Sofia Richie Grainge as a solar goddess “embarking on her quest to turn into one with her fiery infatuation, the solar”. Inspired by Sixties and Seventies pulp film trailers, the campaign tells of her comedic quest to fly nearer to the solar.

“We’re excited to have Sofia Richie Grainge because the face of our Rio Radiance SPF 50 assortment launch campaign, ‘Sunscreen Worthy of Your Skin’,” stated Heela Yang, CEO & Co-Founder of Sol de Janeiro. “Sofia embodies our perception in head-to-toe physique care and our mission to unfold pleasure and self-celebration worldwide. With the Rio Radiance SPF 50 Collection, we’re ushering in a brand new period for our model, highlighting how everybody deserves sunscreen that not solely protects and nourishes the pores and skin but additionally offers an all-over glow.”

Richie Grainge stated working with the model felt “pure” to her as “Sol de Janeiro’s mission of self-celebration aligns with what I share with my group. I like how the campaign and the Rio Radiance SPF50 assortment promote each pores and skin safety and wonder.”

About Rio Radiance SPF 50 Sunscreen Collection:

RIO RADIANCE SPF 50 BODY LOTION ILLUMINATING SUNSCREEN

A smooth radiance. This SPF 50 physique lotion visibly evens pores and skin tone whereas it moisturizes.

RIO RADIANCE SPF 50 BODY SPRAY REFRESHING SUNSCREEN

A pure sheen. This SPF 50 physique spray refreshes and hydrates pores and skin.

RIO RADIANCE SPF 50 BODY OIL SHIMMERING SUNSCREEN

The final glow. This SPF 50 physique oil visibly brightens and nourishes with out feeling greasy.

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