SoPost partners with Amazon Alexa to launch voice-activated product sampling - Indoors Beauty

SoPost partners with Amazon Alexa to launch voice-activated product sampling

SoPost partners with Amazon Alexa to launch voice-activated product sampling

SoPost has partnered with Amazon Alexa to launch voice-activated product sampling campaigns, serving to companies join with shoppers once they’re listening to audio content material.

The voice-activated experiences enable companies to “combine seamless, totally branded sampling campaigns into any channel”, akin to streaming platforms like Spotify, digital radio or TV promoting.

As a part of this, SoPost will totally model the entire voice journey, together with the personalised call-to-action to make all the expertise “feel and look similar to your model”.

It will even accumulate knowledge to enhance the expertise, together with Amazon-verified e mail addresses to develop the variety of folks companies can talk with post-trial and Amazon-verified delivery addresses to assist samples attain the right properties.

With the rise in reputation of good audio system and digital assistants, SoPost emphasised that voice is turning into the “go-to” choice for shoppers on the lookout for a fast and simple manner to discover info and store for merchandise.

“Pair audio adverts and voice search collectively, and you’ve got a digital promoting powerhouse for any model wanting to attain shoppers in a quickly evolving market and pattern the place they’re actively partaking,” the model mentioned.

How does it work?



  1. Your goal client hears an audio advert providing free samples of your product.
  2. The client says “Alexa, open…”.
  3. Alexa guides them by way of a completely branded sampling expertise.

Jonathan Grubin, Founder and CEO of SoPost, mentioned: “SoPost is at all times on the forefront of innovation inside product sampling. It’s what we’re obsessed with and what units us aside from the remainder.

“Over the final 10+ years, we have continued to develop our know-how to guarantee your product samples get into the precise arms.

“That’s why I’m excited to share that at SoPost, now you can run voice-activated product sampling campaigns by way of Amazon Alexa.”

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