Superdrug appoints deals expert Chloe Carmichael as cost-of-living ambassador - Indoors Beauty

Superdrug appoints deals expert Chloe Carmichael as cost-of-living ambassador

Superdrug appoints deals expert Chloe Carmichael as cost-of-living ambassador

Superdrug has named deals expert Chloe Carmichael as its new cost-of-living ambassador, supporting the retailer’s ongoing dedication to worth and accessibility. 

Carmichael, who runs 60,000+ sturdy on-line group Chloe’s Deal Club, will work with the excessive road retailer from July to September 2023.

As a part of this, she is going to create a mini-series of social media content material to lift consciousness of summer season financial savings and own-brand merchandise throughout well being and wonder.

The partnership marks the second yr of Superdrug’s ongoing cost-of-living marketing campaign, which gives prospects entry to deals and on a regular basis low pricing.

The retailer beforehand launched worth freezes throughout 150 important merchandise, rising this to over 5000 magnificence merchandise and launching extra worker advantages to make sure colleagues have been additionally being supported with the cost-of-living disaster.

It additionally diminished the value of its own-brand suncare vary by 20%, serving to consumers entry reasonably priced solar safety amid the cost-of-living disaster.

Speaking on the partnership, Carmichael mentioned: “I couldn’t be extra excited to be working with Superdrug as their new cost-of-living ambassador.

“I’ve all the time been an enormous fan of the enterprise and the way they put accessibility on the coronary heart of every part they do – so to have the ability to unfold the phrase about their unbelievable summer season financial savings to my group at such an necessary time is one thing I’m actually trying ahead to.”

Simon Comins, Chief Commercial Officer at Superdrug, added: “With our ongoing cost-of-living marketing campaign, we decide to bringing prospects the very best worth on on a regular basis merchandise.

“We know that prospects are all the time in search of methods to buy smarter, and by partnering with Chloe, we hope to assist much more consumers reap the benefits of our summer season financial savings – from important healthcare merchandise to objects that can present pleasure and a second of self-care, with out breaking the financial institution.”

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