Superdrug continues birthday celebrations with launch of Roblox game - Indoors Beauty

Superdrug continues birthday celebrations with launch of Roblox game

Superdrug continues birthday celebrations with launch of Roblox game

The Health and sweetness big, Superdrug, can be launching a branded impediment game named ‘Superdrug Obby’ to have a good time its sixtieth birthday.

The game can be out there to play from at this time for a restricted time and can consist of three video games themed round Superdrug’s personal model ranges: ProCare, Fruity and Solait.

The first Obby (an impediment course game inside Roblox) will see gamers battling spinning electrical toothbrushes, bouncing throughout ProCare toothpaste tubes and flying throughout floss highwire, earlier than transferring onto the Fruity game.

The fruit-themed game will problem gamers with fruit-shaped obstacles earlier than asking them to vote for his or her favorite Fruity flavour.

The Solait game is a summer time and travel-themed impediment game which quizzes gamers on their suncare data.

After finishing all three video games, gamers are invited right into a digital superdrug retailer for sixtieth birthday celebrations. Users can discover the idea rating, take heed to the in-store DJ and have the chance to win Superdrug-branded UGCs (digital clothes) to decorate their avatars.

Users who full all video games will obtain a code to redeem a free Fruity bathe gel of their alternative in any Superdrug retailer nationwide.

Online Business, Customer and Marketing Director at Superdrug, Matt Walburn, mentioned: “For our sixtieth Birthday we wished to have a good time and have interaction with a demographic that’s more and more drawn to digital leisure and so we’re excited to companion with Roblox and take our first steps into the gaming world. The collaboration permits us to introduce a brand new technology to our model and work together with them in a approach which is extra interesting and pure to them.”

Andrew Douthwaite, CCO of Dubit, additionally commented: “We are excited to companion with Superdrug as they prolong their 60-year celebration with a model new integration on Roblox. Roblox’s immersive platform is ideal for manufacturers like Superdrug to attach with youthful audiences in significant methods. We’ve liked working with the Superdrug staff on this thrilling undertaking.”

Last week, Superdrug, kicked off its sixtieth birthday celebrations with a plethora of in-store experiences and promotions in addition to bringing again discontinued 90s make-up.

During the promotional interval, till 18 June, VIP Reward subscribers will have the ability to get pleasure from unique sixtieth birthday treats akin to Superdrug Birthday Krispy Kreme Doughnuts and additional factors to spend on-line and in-store. What’s extra, shops throughout the nation can even offer make-up artist and hair stylist appointments, stay in-store DJs and superstar visits.

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