Superdrug cuts prices of own-brand suncare as it labels SPF as "healthcare essential" - Indoors Beauty

Superdrug cuts prices of own-brand suncare as it labels SPF as “healthcare essential”

Superdrug cuts prices of own-brand suncare as it labels SPF as “healthcare essential”

Superdrug is lowering the worth of its own-brand suncare vary by 20%, serving to to guarantee clients have entry to inexpensive solar safety amid the cost-of-living disaster.

The discount will come into impact throughout 41 merchandise from 31 May and stay in place till the top of the yr. This consists of SPF safety for adults and youngsters in a spread of components and codecs. 

These financial savings imply that buyers will be capable of shield their pores and skin with SPF50 for simply over £6, with the retailer’s Solait Sun Cream SPF50 lowered to £3.59 and the Solait Kid’s Roll-on Sun Cream SPF50+ lowered to £2.79.

Jamie Archer, Own Brand Director at Superdrug, stated: “As a number one accessible well being and sweetness retailer, we consider that everybody ought to have entry to merchandise that shield their well being and wellbeing and at an inexpensive worth.

“Suncream is presently classed as a beauty product and subsequently carries the VAT related to it, making it unaffordable for some folks.

“We hope that by lowering the worth of our Solait vary we may also help make solar safety extra inexpensive and permit households to remain secure within the solar.”

The transfer comes as UK charity Melanoma Focus calls on the Government to take away VAT for high-factor suncreams to assist make solar safety extra accessible to those that can not afford it.

A survey commissioned by the charity lately discovered that 1 in 10 folks throughout the UK aren’t sporting suncream as a result of it is just too costly and folks on the very lowest incomes are much less more likely to put on sunscreen than some other financial group.

Susanna Daniels, CEO of Melanoma Focus, stated: “Skin most cancers, significantly melanoma pores and skin most cancers, is a particularly critical and rising subject. 86% of melanomas are preventable and subsequently, sporting a excessive SPF sunscreen is a vastly vital security measure for shielding towards it.

“This transfer by Superdrug is an enormous step in the fitting route and an excellent begin to our mission to have VAT faraway from all high-factor sunscreens throughout the UK.”

The initiative marks Superdrug’s newest efforts to assist shoppers throughout the ongoing cost-of-living disaster. The retailer has additionally lately continued to develop its own-brand providing, worth freeze promise and long-term charity partnership with Beauty Banks.

Read TheBusiness.magnificence’s interview with Superdrug’s Head of Own Brand & Exclusives, Emma Monaghan.

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