Superdrug invests in bricks-and-mortar with new store and refit plans - Indoors Beauty

Superdrug invests in bricks-and-mortar with new store and refit plans

Superdrug invests in bricks-and-mortar with new store and refit plans

Superdrug is strengthening its bricks-and-mortar footprint with the opening of 25 information shops and varied refits this yr – creating 570 new jobs throughout the UK.

The funding technique has already seen Superdrug open new shops in Washington Gallery and Falkirk Retail Parks in February, in addition to Braehead Shopping Centre final month. An additional three “best-in-class” shops will quickly open in Dublin Dundrum, Manchester Trafford Centre and London Brent Cross, with extra shops in the pipeline for later this yr.

In addition, Superdrug plans to refit 70 shops in 2023, making certain the property is modernised by way of a sequence of updates similar to new store fronts, totally recyclable signage, vitality environment friendly LED lighting, new ground layouts and upgraded fascia and inner signage.

This follows a large-scale rollout of new cosmetics stands in 2021, which supplied clients with the “newest purchasing setting to get pleasure from and uncover the most recent make-up manufacturers”.

The new shops will concentrate on enhancing the bodily purchasing expertise, providing clients an “intensive vary” of inexpensive Beauty Studio therapies and entry to a bunch of healthcare providers by way of its pharmacies and nurse clinics.

All openings and refits can even profit from Superdrug’s Sustainable Store Scheme, which kicked off with a pilot store in Peterborough in October 2021, serving to to make sure the retailer’s websites are “as eco aware as doable”.

Nigel Duxbury, Property Director at Superdrug, stated: “High streets and retail parks are the beating coronary heart of our communities and an important a part of our financial system. Our funding in bricks and mortar will assist us proceed to stretch, form, and ship for our clients in the longer term, in addition to serving to remodel communities into vibrant locations to reside, work and store.”

The funding types a part of Superdrug’s on-line + offline technique. As a part of this, the retailer is continuous to boost its O+O providing, bringing customers a “market-leading, built-in expertise”.

It follows the launch of Superdrug Marketplace and speedy supply service Store to Door, in addition to Store Insider to assist join on-line clients to store advisors – all of which contribute to offering the “highest customer support regardless of the touchpoint”.

Peter Macnab, CEO of Superdrug, stated: “Recent years have seen seismic modifications in our sector, and consistently evolving buyer expectations. An funding of this scale demonstrates our resilience in the face of constant social and financial challenges, but additionally our confidence and dedication to our clients and communities.”

Read TheIndustry.magnificence’s function on how AI and AR can ship a strong on-line and offline magnificence expertise.

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