Superdrug launches nationwide search for aspiring makeup artists - Indoors Beauty

Superdrug launches nationwide search for aspiring makeup artists

Superdrug launches nationwide search for aspiring makeup artists

Superdrug has partnered with the British Beauty Council to propel aspiring makeup artists throughout the cosmetics business.

The ‘Search for Studio Stars’ marketing campaign is led by the retailer’s own-brand cosmetics vary Studio London, and fronted by influencer {and professional} MUA Belle Hassan.

It will uncover 10 of the nation’s most inventive makeup artists, giving them a “money-can’t-buy alternative” to realize social consciousness and business expertise from consultants at Superdrug.

The initiative hopes to “encourage new expertise into the business, breakdown any misconceptions and boundaries to working in magnificence and spotlight the alternatives a profession in inventive cosmetics as we speak can convey”.

@studiolondonbysuperdrug Calling all MUAs, it is your time to shine! ⭐️ We’re so excited to announce @Belle Hassan as the brand new ambassador for @StudioLondonbySuperdrug with a lot thrilling content material to return, and we’re kicking issues off with the launch of our ‘Search for Studio Stars’ marketing campaign! 10 aspiring MUAs can be chosen to participate in a 4-month programme hosted by Studio London by Superdrug to excel of their careers with tons of experiences and masterclasses to grasp strategies and showcase your creativity. You’ll additionally obtain the complete assortment to inventory your personal package and the prospect to function on Studio London social channels. Make certain you enter by submitting your most inventive makeup look with the #SearchforStudioStars hashtag and likewise tag @studiolondonbysuperdrug in your caption to be in with an opportunity at being chosen! #studiolondon #studiolondonmakeup #studiolondonbysuperdrug #superdrug ♬ original sound – studiolondonbysuperdrug

Launching on Studio London’s TikTok web page, the marketing campaign encourages aspiring makeup artists to share a video creating their very own distinctive, inventive makeup look.

From there, 10 of essentially the most proficient makeup artists can be chosen to characterize Studio London and can be enrolled in a four-month programme set to assist speed up their careers.

The programme consists of an business immersion day at Superdrug HQ, unique masterclass with Belle Hassan, enterprise webinar with British Beauty Council consultants and the chance to realize expertise engaged on Superdrug’s upcoming seasonal advertising campaigns, together with Halloween and Christmas.

Jamie Archer, Head of Own Brand at Superdrug, stated: “There are many routes into makeup artistry as we speak, however social media is now one of the vital thrilling and common.

“We’ve seen so many superior creatives decide up our brushes, pallets and merchandise since we launched final November and so ‘Search for Studio Stars’ is about rewarding and harnessing that precision and fervour, in addition to serving to to stage up and step up the expertise within the cosmetics business as we speak.”

Millie Kendall, CEO of the British Beauty Council, added: “We are delighted to be working with Superdrug to focus on the wealth of alternative that exists for these exploring a profession in inventive magnificence.

“The cosmetics business contributes an enormous quantity to the British financial system, but is vastly underestimated and sadly as we noticed with COVID-19 lockdowns, nonetheless not handled with the respect and precedence it deserves.

“It’s very important to the financial system and society that we reveal the credibility and creativity of cosmetics careers, attracting tomorrow’s expertise by means of campaigns like ‘Search for Studio Stars’.”

The marketing campaign is open till 8 August, with the ten winners to be chosen on 23 August and entered right into a four-month Superdrug programme till the top of 2023.

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