Superdrug partners with Georgia Harrison to launch new 'You Before Yes' campaign - Indoors Beauty

Superdrug partners with Georgia Harrison to launch new ‘You Before Yes’ campaign

Superdrug partners with Georgia Harrison to launch new ‘You Before Yes’ campaign

Superdrug has launched a new campaign to assist deal with the difficulty of sexual consent, that includes actuality star Georgia Harrison as an envoy.

The ‘You Before Yes’ campaign goals to “educate and empower you to discover your voice and equip you with the information to assist hold each your self and others secure”.

For this, the well being and wonder retailer has partnered with Harrison, in addition to UK sexual well being charities Brook and Fumble. The campaign can be supported by Switchboard National LGBTQ+ Helpline and UK Says No More.



At the centre of the initiative is a video starring Harrison, the place she goes by plenty of nameless undesirable direct messages and emphasises the campaign message to assist encourage individuals to name out non-consensual behaviour.

Additional details about the ‘You Before Yes’ campaign will also be discovered on Superdrug’s web site, alongside instructional sources round consent.

In a put up on Instagram, Harrison mentioned: “If you didn’t know already, consent is one thing I’m extremely keen about. That’s why I’m proud to accomplice with Superdrug and announce I’m their new model ambassador for his or her consent campaign.”

The campaign comes after Harrison’s ex-boyfriend, fellow actuality TV contestant Stephen Bear, was jailed for 21 months over his act of ‘revenge porn’.

“We imagine Georgia is the proper individual to embody this ambassador function for our campaign as she has been nothing however courageous, inspiring and a real testomony of resilience and empowerment,” mentioned Amy O’Connor, Public Relations Manager at Superdrug.

About the Author

Leave a Reply

Your email address will not be published. Required fields are marked *

You may also like these

X