Sustainable Beauty Coalition announces three hires with aim to tackle environmental issues - Indoors Beauty

Sustainable Beauty Coalition announces three hires with aim to tackle environmental issues

Sustainable Beauty Coalition announces three hires with aim to tackle environmental issues

The Sustainable Beauty Coalition, a working group shaped by the British Beauty Council, has employed Jo Chidley, Mark Smith and Oriele Frank as Co-chairs to lead its technique for the following 12 months.

The Sustainable Beauty Coalition was shaped to advocate on “behalf of the wonder trade for higher sustainability practices”. The Coalition is made up of sector specialists, manufacturers, suppliers and trade representatives from throughout the trade.

As Co-chairs, the brand new hires will deal with driving systematic sustainability change throughout the wonder trade. Spanning shopper, trade and coverage challenges, the function will pioneer change throughout a variety of subjects, similar to greenwashing, plastic waste and consumption.


Mark Smith
Jo Chidley

Mark Smith is the Director General of NATRUE, a certifier of pure and natural cosmetics. Jo Chidley is the Co-founder of Beauty Kitchen, which is a round financial system skilled and chemist. Finally, Oriele Frank is the Chief Product and Sustainability Officer and Co-Founder of Elemis.

Co-chair, Mark Smith, mentioned: “I’ve been representing NATRUE on the Sustainable Beauty Coalition Steering Committee since 2021. Collaboration is vital; so, I’m delighted to be promoted to co-chair to share management of the coalition with my esteemed colleagues, Jo and Oriele. We will proceed our work with a wide-range of stakeholders, to inform, have interaction and most significantly – champion change.”

The Co-chairs will probably be supported by a Steering Committee made up of specialists together with:

  • Sara Vaughan, Innovator, Creator Brands with Purpose, Positive Change Maker
  • Sian Sutherland, Co-Founder, A Plastic Planet and Plastic Free
  • Laura Babbs, Global Head of Sustainability, No7 Beauty Company
  • Ruth Andrade, Earth Care Strategy Lead, Lush Cosmetics
  • Elsie Rutterford, Co-Founder, Bybi
  • Barbara Colombo, Sustainability Director, L’Oréal UKI
Jayn Sterland

Jayn Sterland

In addition to the brand new Co-chair appointments, Jayn Sterland, the Managing Director of Weleda, has been promoted from the Chairperson of the Sustainable Beauty Coalition to the British Beauty Council’s Pillar President for Environmental, Social and Governance.

Sterland commented: “As my two-year tenure as Chair of the Sustainable Beauty Coalition attracts to an in depth, it’s encouraging to look again and see how, in these two years, and with the experience of a educated Steering Committee plus the passionate help of our Advisory Committee, the SBC has really discovered its voice.

“Thanks to the crew, there was vital progress however there’s nonetheless a lot to be accomplished, in an trade that’s usually resistant to change – birthing a brand new sustainable, future-proof magnificence trade generally is a laborious and at instances painful course of, however important to our continued evolution.”

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