The Interview: Dr Shaan Patel on the first retail opening of Āatma Aesthetics - Indoors Beauty

The Interview: Dr Shaan Patel on the first retail opening of Āatma Aesthetics

The Interview: Dr Shaan Patel on the first retail opening of Āatma Aesthetics

Āatma Aesthetics, which was based by Dr Shaan Patel, gives an “modern and holistic” method to pores and skin well being. It delivers a variety of medically-led providers, in addition to a range of medical-grade skincare merchandise out there for buy.

With an current clinic on Harley Street in London, the enterprise has chosen Icon Outlet at The O2 as the location for its second clinic – becoming a member of the vacation spot’s current magnificence and wellbeing providing, together with Beauty Outlet, Holland & Barrett, The Body Shop and The Cosmetics Company Store.

In this interview with TheIndustry.magnificence, Dr Patel speaks about the inspiration behind Āatma Aesthetics, the journey to opening its second clinic, and why he has chosen a retail setting as the location.

What impressed you to begin Āatma Aesthetics?

I needed to dispel the notion that aesthetic therapies and skincare are just for self-obsessed, useless people! This is all too typically what’s portrayed by our celebrity-driven tradition and media. ‘Āatma’ means ‘Inner Spirit or Soul’ in Sanskrit. Through this ethos, I needed to supply therapies targeted on natural-looking outcomes that enable individuals to be ok with themselves.

Why have you ever chosen a retail setting for the new clinic? 

I’m significantly excited to be opening my second department of Āatma Aesthetics inside a retail setting as we are able to achieve extra publicity to a wider demographic of purchasers who might imagine that these sorts of therapies are restricted to high-end boutique salons or Harley Street.

I’m additionally excited to offer medical-grade skincare merchandise inside this atmosphere, in addition to with the ability to educate clients who often discover these providers inaccessible or unaffordable.

Why have you ever particularly chosen Icon Outlet as the new location?

Icon Outlet at the O2 is the excellent setting for the clinic. Not solely does it boast a number of high-profile, premium manufacturers, but it surely’s a forward-thinking vacation spot which can also be targeted on welcoming independents and permitting them the alternative to take a seat alongside some of the greatest in retail.

It’s additionally a key vacation spot venue which attracts excessive footfall and continues to showcase profitable commerce month-on-month, and it delivers a seamless transition between retail, F&B and leisure. For instance, in addition to with the ability to eat earlier than a present, you may make a day of it by visiting the outlet, and maybe getting a calming facial remedy or digital pores and skin evaluation with us. It is a various and collaborative vacation spot which places customers at the coronary heart, mirroring the ethos of Āatma Aesthetics.

How does the new location differ out of your current clinic on Harley Street?

As nicely as providing medical injectables in an identical option to Harley Street, we provide a way more holistic method to skincare at Icon Outlet. This contains microneedling, highly effective medical-grade facials and peels, digital pores and skin evaluation, LED gentle remedy, and retail skincare.

What units Āatma Aesthetics aside from current clinics?

Although there are lots of implausible clinics round, we differ in the undeniable fact that we now have a transparent focus on pure outcomes and holistic therapies. We are results-driven, and never profit-incentivised. We will respectfully decline remedy the place it isn’t wanted and focus on educating our clients wherever we are able to.

One of our greatest USPs is accepting that not all ethnicities ought to be handled the similar in the case of their pores and skin, and folks of color typically require totally different approaches to their skincare and remedy plans.

What has the course of been like from idea to opening? 

Opening my second clinic has been one of the most difficult, but personally rewarding feats I’ve encountered.

Operating as the sole proprietor of a enterprise with no prior expertise opening in a retail atmosphere has been significantly robust, nevertheless the Icon Outlet group have helped information me in the proper route and ensured I’ve the help I would like for my first retail opening.

I’ve spent numerous hours designing storefront lighting, branded baggage, and merchandising amongst a whole bunch of different issues, and I’m enthusiastic about the alternatives that this new retailer will present and make aesthetics therapies a extra accessible factor for customers in and round London.

How do you are feeling about the opening?

I’m anxious to make sure the buyer expertise is as easy as potential and that clients depart feeling empowered and knowledgeable about their pores and skin. I’m additionally excited to ascertain myself inside a brand new client base and proceed to share my data with a wider viewers.

What are your ambitions for Āatma Aesthetics?

Once the clinic at The O2 is up and operating, I hope to quickly develop our product vary to have the ability to provide skincare dietary supplements, IV therapies and maybe personalised blood checks as half of our holistic method. Later down the line, I’d like to open one other clinic or two.

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