The Interview: Dr Vanessa Creaven on bridging the gap between oral health and beauty with Spotlight Oral Care - Indoors Beauty

The Interview: Dr Vanessa Creaven on bridging the gap between oral health and beauty with Spotlight Oral Care

The Interview: Dr Vanessa Creaven on bridging the gap between oral health and beauty with Spotlight Oral Care

Spotlight Oral Care was based in 2016 by Dr Lisa and Dr Vanessa Creaven. Their objective was to create protected and efficient oral health merchandise that mixed the newest advances in oral care analysis with the highest high quality components whereas holding sufferers, clients and the planet in thoughts. Craven studied dentistry at Trinity College in Dublin and Kings College in London and went on to work with Quay Dental Clinic in Galway earlier than launching the model with her sister Lisa. “We actually wished to bridge the gap between oral health and beauty,” Vanessa says.

Prior to launching Spotlight, the sisters launched Spotlight Whitening, a two-week whitening remedy, which was aimed toward their sufferers. Spotlight was born out of a have to create best-in-class oral care merchandise which might be tremendous efficacious, sustainable and ethically created. “As dentists, we felt keen about serving to individuals obtain their oral health objectives in the consolation of their very own houses through the use of merchandise which might be wealthy in lively components and goal key issues,” Vanessa says.

The model believes that every one oral care merchandise needs to be created cruelty free, freed from any animal by-products and ethically sourced, which is why it’s proud to be PETA accredited, freed from palm oil and any sulphate derivatives.

Vanessa and Lisa had been in a position to make use of their expertise when overseeing the product growth course of. While they didn’t have any skilled enterprise coaching, they each had a number of health, medicinal and science coaching that proved to be useful when creating a brand new product. “When we launched our Teeth Whitening Strips, we knew the lively components we wished to incorporate. We knew they would offer efficient outcomes with out inflicting sensitivity. While we’ve a enterprise focus, our clients’ welfare is at the core of all the pieces we do,” Vanessa says.

The insights Vanessa and Lisa gained first-hand from their sufferers helped them determine a gap in the market. It can also be considered one of the the explanation why Spotlight Oral Care has been so successful from the very starting and continues to encourage product growth. “When we based Spotlight Oral Care, we noticed a chance for protected and efficient oral merchandise that focused our shoppers’ dental wants and to today, we proceed to introduce new, modern merchandise to the market,” she says.

The Professional LED Whitening System

When the model first launched, Vanessa and Lisa had been initially focusing on their sufferers. They might see that a number of sufferers had been confused about what merchandise they need to use. As skilled dentists, their precedence is creating wonderful merchandise that enhance oral health however not compromise bodily health or the setting. The greatest promoting product is the Sonic Toothbrush. “We use professionally designed sonic know-how which permits the mild really feel of a handbook toothbrush with an precise deep clear impact,” Vanessa says. The toothbrushes can be found in a number of colors and is considered one of over 20 merchandise in the model’s ever-growing vary.

The model has launched various new merchandise over the final six months together with the Professional LED Teeth Whitening System, Teeth Whitening Powder Diamond PAP+ and Limited Edition Sonics. “We are persevering with to supply merchandise that enable our clients the ease of whitening their enamel at house, at an inexpensive value,” she says.

To guarantee they continue to be dedicated to offering clients with high-quality merchandise, lively components and efficacy will proceed to be at the forefront of all the pieces Spotlight does.

“Clinically confirmed lively components are actually essential for us as a result of we see what occurs when they’re missing or void in oral care merchandise,” she says. The model can also be keen about sustainability, with a constructive environmental foothold at all times being at the forefront of their minds. Their toothpaste tubes are 100% recyclable and created from Sugarcane and their Dental Floss is created from 100% recycled plastic bottles which may be recycled once more. Additionally, all of the packaging supplies the model makes use of are biodegradable. Spotlight is PETA accredited and members of The Vegan Society.

In April, the model launched the Spotlight Oral Care Water Flosser with UV Steriliser. The water flosser, which comes with a UV Steriliser, makes use of LED Ultraviolet Technology to remove dangerous micro organism that may be present in faucet water (as much as 99.9% in 1 minute) guaranteeing optimum cleanliness.

For extra details about Spotlight, please go to its website

Main picture: Dr Lisa (l) and Dr Vanessa Creaven

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