The Interview: Emmy-winning hairstylist and Conscious Curls founder Angela Stevens - Indoors Beauty

The Interview: Emmy-winning hairstylist and Conscious Curls founder Angela Stevens

The Interview: Emmy-winning hairstylist and Conscious Curls founder Angela Stevens

Angela Stevens is a US-based, Emmy-winning hairstylist and TV persona. Her shoppers embody Beyoncé, Rihanna, Eve and Rita Ora to call a number of. Angela can be the CEO and Founder of Conscious Curls, a premium vary of hair extensions and wigs. With her expertise as a a lot sought-after hairstylist and her ardour for wholesome hair and schooling, she is launching an thrilling new assortment known as Protective Styles By Angela in collaboration with main textured hair care model Cantu Beauty. 

Stevens is a Chicago native who has all the time been obsessive about hair. She taught herself how one can braid and has all the time been fascinated with extensions. “My pure hair was broken from relaxers and improper care, so extensions have been a way of constructing my hair confidence,” she says. When she turned knowledgeable stylist, Stevens understood the significance of product data and the way it might be used to advertise hair care and that was when she made it her mission to supply extension companies that wouldn’t compromise hair well being. It’s this ardour that has made her a sought-after stylist that has labored with celebrities, on a regular basis ladies and manufacturers alike who align along with her core values as a stylist.

Cantu’s partnership with Stevens is created particularly for WoC who put on protecting types like wigs, weaves, braids and locs. The vary, which is now out there from Lookfantastic, includes six multi-use merchandise which are designed to keep up hair well being whereas selling progress for many who put on protecting types regularly. Each product within the vary is infused with a mix of tea tree oil, peppermint and apple cider vinegar – the latter of which is a strong ingredient that balances the pH stability of the scalp and clarifies the hair. All elements assist to eradicate the grime and build-up that always happens when sporting protecting types.

The full Protective Styles vary

Cantu Beauty is the #1 textured hair care model within the UK. It has a variety of reasonably priced merchandise for textured hair and Stevens discovered an excessive amount of alternative in partnering with the model to deliver one thing new to their assortment of merchandise. “With over 16 years of styling expertise and a transparent perspective on the wants of people that put on extensions, I pitched the concept of a protecting types assortment. I knew there can be a lot for me to study by this course of in addition to what I may deliver with my imaginative and prescient. It was a no brainer,” she says.

The vary was curated for nearly two years and Stevens personally examined every product herself. She was dedicated to creating a group that helped folks preserve their protecting types whereas nourishing their hair and not compromising its well being. “We began by discussing what merchandise can be the simplest for not only one demographic of protecting types however all 4 (weaves, wigs, braids and locs). I wrote up the principle elements I wished to see within the line and from there, I began testing merchandise with Cantu’s crew of chemists,” she says. The testing and signing off on formulation have been the longest a part of the method. It took not less than 5 to 6 rounds of testing earlier than she was proud of every product. Once she was proud of the vary, it was time to design the packaging, write product descriptions and pitch conferences to retailers, with every step taking not less than three to 4 months.

Cantu Protective Styles by Angela is for anybody who wears types which are thought-about protecting like weaves, wigs, braids and locs (pure and fake). “The line can be for the varied wants of households, braiders and hair stylists who incessantly do protecting styling and upkeep,” she says.

The assortment contains the Hair and Bath Cleanser, Hair Freshener, Conditioning Detangler, Daily Oil Drops, Set and Refresh Foam, Braiding and Twisting Gel. The Hair and Bath Cleanser has an ultra-clarifying components that deeply cleanses hair, eradicating extra oil and product build-up. The Hair Freshener is a light-weight mist that refreshes and revitalises the hair and scalp when sporting protecting types. The Conditioning Detangler aids the removing of tangles from wigs and hair extensions. It’s infused with aloe vera and marula oil to melt, easy and moisturise hair and facilitate the take-down course of.

The Set and Refresh Foam is a strong refresher for curls, coils and protecting types. It supplies medium maintain with out crunch, residue or build-up, resulting in a softer, natural-looking end. The Daily Oil Drops characteristic a mix of pure oils together with safflower, avocado, peppermint and tea tree oil to appease the scalp and cut back flaking. The Braiding and Twisting Gel is a agency, long-lasting and non-greasy gel that helps maintain protecting types in place for longer. It has an alcohol-free components and may also be used to easy edges and roots for a modern end.

Angela Stevens

Stevens places the merchandise by their paces

While it’s too quickly to disclose which merchandise within the vary are greatest sellers, Stevens tells us that the Braiding and Twisting Gel and the Set and Refresh Foam are shortly changing into fan favourites. “The gel is unimaginable as a result of it has wonderful maintain however leaves NO build-up or flaking and the froth is superior as a result of it’s weightless and helps to clear the scalp whereas including shine to the hair as a result of inclusion of apple cider vinegar and aloe vera within the components,” she says. Stevens’s favorite product is the Hair Bath and Cleanser as a result of “clear hair is every part”. “As a stylist, cleansing the hair and scalp is a very powerful a part of the service, so I created a product that cleans the hair with little effort – it’s actually self-care to your hair,” she says.

Historically, Black shoppers have struggled to search out the proper hair care merchandise and regardless that magnificence aisles are lastly beginning to replicate the variety of consumers, there are some areas of the textured hair care market that stay untapped. “I felt like there was a wide-open area for merchandise that glad the wants of protecting model wearers. As a stylist, I used to be all the time attempting to piece collectively the merchandise I wanted to maintain hair wholesome whereas sporting extensions and styling wigs. From expertise, I haven’t discovered a whole vary that has taken me from begin to end with the protecting types I apply, or put on,” she says.

Stevens has confirmed that there are plans to increase the vary. “There’s nonetheless a lot floor to cowl and I need to ensure we’re listening to clients and creating merchandise that make life simpler when getting and eradicating protecting types. I can’t wait to introduce extra merchandise,” she says. Her recommendation to anybody who desires to get into the hair business is to study as a lot as attainable and take satisfaction in being a scholar. “Be observant, ask questions and be open to studying extra and not simply the enjoyable stuff like cuts, color and styling easy issues. The not so flashy components of the method are the issues that actually develop longevity,” she says. Stevens additionally highlights the significance of product data and monetary administration as they’re all components of rising as an artist and entrepreneur. “I might additionally say let your passions pave the best way to your success. Do what you’re keen on and grasp it.”

Cantu Protective Styles by Angela is accessible from Lookfantastic.

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