THG Ingenuity partners with PwC to improve e-commerce customer experiences - Indoors Beauty

THG Ingenuity partners with PwC to improve e-commerce customer experiences

THG Ingenuity partners with PwC to improve e-commerce customer experiences

THG Ingenuity, the commerce division of on-line retail group THG, has fashioned a strategic alliance with worldwide skilled providers enterprise PwC to assist manufacturers design, construct and run immersive customer experiences on-line.

The partnership will assist manufacturers entry main know-how all through the direct-to-consumer spectrum.

It will draw on PwC’s deep client markets and retail trade experience to assist manufacturers take into account how know-how can improve the gross sales and repair expertise and effectivity whereas growing the affect of the worker and customer expertise.

PwC will lead the enterprise technique, analysis and design of the model net shops, whereas THG Ingenuity will present the know-how and operations to create a “frictionless e-commerce expertise”.

Vivek Ganotra, CEO of THG Ingenuity, mentioned: “We are delighted to type a strategic alliance with PwC that helps manufacturers create partaking and related commerce experiences.

“By bringing collectively PwC’s strategic and artistic expertise with Ingenuity’s confirmed ecommerce platform capabilities, our alliance will give in-house groups a launchpad to rework their digital operations while guaranteeing that the customer expertise and customer-brand relationship stays on the coronary heart of the acquisition.”

THG is a digital-first client manufacturers group with a selected experience in magnificence and diet. Its portfolio of manufacturers contains Cult Beauty, Lookfantastic and Illamasqua, amongst others.

Its THG Ingenuity division offers a full digital commerce answer for client model homeowners throughout three pillars of know-how, digital and operations. The service powers the ecommerce development of manufacturers together with Coca-Cola, Kraft Heinz, Mondelēz, Homebase, and others.

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