Unilever brands declared sponsors of FIFA Women’s World Cup - Indoors Beauty

Unilever brands declared sponsors of FIFA Women’s World Cup

Unilever brands declared sponsors of FIFA Women’s World Cup

FIFA has named Unilever‘s private care brands, together with Rexona (often known as Sure and Degree), Dove, Lifebuoy and Lux, because the Official Sponsors of the Women’s World Cup Australia & New Zealand 2023.

The new partnership, which runs by way of to 2027, will embody the FIFA World Cup 2026 in addition to the FIFA Finals.

As half of the settlement, Unilever will collaborate with FIFA’s Women’s Development Programme. The initiative, launched in 2020, is designed to offer alternatives for girls and women in soccer across the globe. Unilever will present funding, human sources, and help for the event programmes.

Fatma Samoura, FIFA Secretary General, commented: “Unilever has some of the world’s greatest and most impactful client brands, and we’re extremely excited for them to hitch us on our journey to Australia and Aotearoa New Zealand. 2023 goes to be a landmark second for girls’s soccer, and Unilever is the best sponsor to assist us develop the sport globally – this yr and past.”

The FIFA Women’s World Cup 2023 is ready to be the most important girls’s sporting occasion on this planet, reaching roughly two billion folks. FIFA is concentrating on 1.5 million attendees throughout the match’s 64 matches, offering plentiful alternatives to encourage extra girls to get entangled within the sport.

Investing in any respect ranges, from grassroots to FIFA’s most-anticipated tournaments, the cosmetics large can have the chance to produce a complete of 80,000 reward packs on to followers at occasions all through the years.

This sponsorship will construct on current neighborhood initiatives by Unilever brands, comparable to Rexona’s Breaking Limits programme. The initiative gives funding for neighborhood sports activities and helps younger folks overcome obstacles to being lively.

Fabian Garcia, Personal Care President at Unilever, added: “Working with the FIFA Women’s World Cup 2023, our brands will join with an infinite and extremely engaged viewers. This is a big alternative for them to interact a rising viewers of girls’s soccer followers, reveal relevance, and construct model energy, whereas selling gender equality in sports activities and supporting future generations of feminine athletes.”

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