Urban Decay debuts Metaverse makeovers with Roblox - Indoors Beauty

Urban Decay debuts Metaverse makeovers with Roblox

Urban Decay debuts Metaverse makeovers with Roblox

American make-up model Urban Decay is supporting the subsequent technology of magnificence creators within the metaverse by releasing 18 digital make-up seems in Roblox, an immersive platform the place upward of 65 million customers join every day.

The magnificence model developed 3D avatar wearables utilizing merchandise that may be bought in actual life. These limited-edition seems—9 of that are made by magnificence influencers Manny Gutierrez, Leilani Green, and Emmy Combs—characteristic the model’s best-sellers. The line-up of merchandise consists of the 24/7 Glide-On Waterproof Eyeliner Pencil, 24/7 Moondust Glitter Eyeshadows, and the brand new 24/7 Inks Liquid Eyeliner.

Eva Erdmann, President at Urban Decay Global, commented: “The world of Roblox lives on the intersection of magnificence and tech bringing our UD fam collectively.

“As we construct new communities of magnificence creators and followers, our purpose is easy: present a platform that permits you to unapologetically categorical your self and join with like-minded make-up lovers—and Eye-Con is strictly that. We are excited to take our longstanding relationship with Ulta Beauty, our #1 retail associate since 2004, to the subsequent stage within the metaverse.”

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In celebration of the launch, Urban Decay invited “avid gamers and glamazons” to affix the get together on-line. Teaming up with Ulta Beauty, the Metaverse hosted ‘Urban Decay Eye-Con’, the first-ever make-up launch get together on Roblox.

Through to 12 June 2023, Roblox avatars can showcase their Urban Decay makeovers on the runway, snap the seems on the selfie station, take pleasure in make-up tutorials on the massive display screen, take a look at their magnificence data, and get together alongside hosts Gutierrez, Green, and Combs.

Urban Decay first collaborated with Roblox’s ever-expanding universe in 2022. The model collaborated with Paris Hilton to launch Cryptoween, a digital Halloween soirée full with costumes, DJ units, and particular celeb appearances.

Erdmann added: “Last 12 months’s Paris Hilton x Cryptoween occasion was a serious success and confirmed us simply how groundbreaking the metaverse will be for magnificence creators. Urban Decay Eye-Con may have much more coloration, creativity, and customized seems which are nothing wanting eye-conic.”

This information is available in anticipation of the “first-of-its-kind” Metaverse Beauty Week, which is able to launch in June. The occasion will permit manufacturers and shoppers to expertise magnificence by a sequence of digital Web3 experiences.

Developed by artistic company CULT, the competition will happen between 12-16 June 2023. It will held throughout a number of metaverse platforms, together with Spatial, Roblox and Decentraland.

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