Why the British Beauty Council is launching an industry-wide census - Indoors Beauty

Why the British Beauty Council is launching an industry-wide census

Why the British Beauty Council is launching an industry-wide census

Underpinned by the largest analysis undertaking in its historical past, the British Beauty Council is taking a deep dive into the trade to seek out out what magnificence actually means to its employees and shoppers.

Through a brand new ‘Beauty Census’, the organisation hopes to shift the notion of the sector and lead essential modifications to assist it thrive.

The initiative, which launches on 22 April, urges greater than half one million employees in the trade, from giants like L’Oreal to cell hairdressers, to have their say on the £24.5 billion a yr trade.

Consumers will even be questioned on how they understand the trade and the significance of the companies it gives.

It is hoped the findings will encourage a notion shift in how the commerce is seen by the public – and assist the British Beauty Council reply to the issues of those that work in it.

Chief Executive Millie Kendall mentioned the organisation believes that by “holding a mirror as much as the magnificence trade – each inside and out of doors – it may be a driving power for change”.

“We need to hear from everybody from these working in the head workplace to buy ground assistants, native salons, at-home hairdressers and warehouse employees,” she added.

“We must know what you suppose so we are able to handle the issues, maximise the alternatives and make the trade higher for many who work in it and its clients.

“It’s time for the trade to unite in confronting its challenges head-on, so we are able to reveal its true worth to all.”

The census contributes to the council’s overarching theme of the yr, ‘A Beauty Industry That Looks Like You’, which will even be represented throughout British Beauty Week later this yr.

Taking place from 23-27 October, the five-day celebration will spotlight the significance of illustration and inclusion in the British magnificence trade.

It goals to encourage manufacturers to rejoice the numerous sides of British magnificence, whereas contemplating the ongoing work that must be performed to make sure all voices are heard, and appreciated, in the trade.

Other key focuses for 2024 embrace:

  • How magnificence touches everybody – from a 90-year-old in a residential dwelling to a burly builder to a movie star.
  • The life enhancing properties of the magnificence trade and the way it contributes to the nation’s psychological well being.
  • How to steer younger folks that the trade gives wonderful alternatives and job satisfaction.
  • How it is one in every of the main engines for the financial system and particularly social mobility, with a novel footprint that is greater in disadvantaged areas than their prosperous neighbours.
  • A membership drive for smaller enterprise and entrepreneurs.

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