Youth To The People's superfood-enhanced skincare descends on East London - Indoors Beauty

Youth To The People's superfood-enhanced skincare descends on East London

Youth To The People's superfood-enhanced skincare descends on East London

California-based skincare model Youth To The People, famend for its Superfood Cleanser, formally opened the doorways to its first-ever retailer in London yesterday. 

Nearly a decade after launching their model, Co-founders and cousins Greg Gonzalez and Joe Cloye crossed the Atlantic to open their first retailer within the UK’s capital metropolis.

The new retailer, situated at Spitalfields Market in East London, is house to the model’s high-performance skincare “made with unconventional superfood components backed by progressive science”.

The new retailer acts as each a retail store and an occasion location. Customers can take pleasure in personalised “pores and skin classes” with pores and skin well being coaches, to assist them create skincare routines that meet their direct considerations.



Founded in 2015, Youth To The People is an eco-conscious model that’s dedicated to harnessing nutrient-dense superfoods that have an effect on pores and skin well being and fewer of 1 on the surroundings.

With rigorously crafted formulation comprised of antioxidant-rich leafy greens corresponding to spinach and kale, in addition to helpful nutritional vitamins and different confirmed, pure sources of youth-preserving goodness, each formulation can also be cruelty-free and 100% vegan.

The skincare model, which is at present accessible within the UK at Cult Beauty, was acquired by L’Oréal in 2021.

Youth To The People will be a part of a lot of current magnificence manufacturers within the Spitalfields space, corresponding to Space NK, Malin + Goetz, Benefit Cosmetics, and luxurious nail salon Townhouse.

Listen to TheTrade.magnificence’s podcast with Youth To The People founders, Greg Gonzalez and Joe Cloyes.

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